Generally, we process and use personal information to provide and improve our products and services, including the Site and the App, for purposes in our legitimate interests and for compliance with applicable laws.
To Operate Our Business. We process personal information where you give us your consent or on the basis that it is: (a) necessary to enter into or perform a contract we have with you; (b) in our or a third parties’ legitimate interests such as a contract with your employer under which we are required to deliver products or services; or (c) for compliance with a legal obligation.
We may use your personal information for particular activities, including, without limitation, providing products and services to you or your employer, customer service, billing, processing your order, technical support, collections, marketing and research, developing and displaying content and advertising tailored to your interests, providing product, promotional and other information to you, sending you messages and notifications, and to contact you regarding administrative notices or to solicit feedback on your experience with us. Depending on the circumstances and the nature of the information, we may share this information with our affiliated entities, distributors, marketing partners, and other parties with whom we collaborate. If we are collecting your personal information under a contract with your employer, we may share your personal information with your employer. We must release your billing information to service providers and financial institutions to process your payments for products or services purchased on or through this Site. In addition, if we use service providers, these service providers may have access to your personal information to perform contractually specified services on our behalf.
To Improve our Business. We may use your IP address and similar Site or App usage information to, among other things: (i) help diagnose problems with the Site or App, administer and improve the Site or App, and measure the use of the Site or App; (ii) identify the type of web browsers used, the pages viewed, the websites from which a visitor found the Site or App, and the search terms and search engines used to find the Site or App; and (iii) gather other analytics information relating to use and navigation of the Site or App. This information does not identify you personally. On occasion we may aggregate this data with data from other users to track overall visitor traffic and usage patterns and provide this aggregate information to vendors, business partners, or affiliates.
The information we obtain using standard Internet technology, such as web beacons, tracking pixels, and other similar technologies, enables us to customize the services we offer visitors to the Site, to deliver targeted content and advertisements, and to measure the overall effectiveness of our online content, advertising, programming or other activities.
We may use your location information to provide personalized content and advertising, to enhance your experience with the Site or App, to assist us with analytics, and to improve the effectiveness of our Site or App. Where we are collecting your location information as part of a contract with your employer (e.g., you are a Driver), we may share and use that information to provide products and services to your employer under that contract.
We may use the information in an anonymous or aggregated format that does not identify you personally, which uses might include, without limitation, to evaluate existing products, services, and systems; to assist in the development of new products or services; research; advertising; and to identify trends and changes.
For Law Enforcement, Regulators and Other Parties for Legal Reasons. We may also disclose personal information in any of the following circumstances: (a) in response to a subpoena, search warrant, court order, or other legal process or request, or as may otherwise be required by law, rule, or regulation; (b) to protect and defend our rights or property or those of our affiliates or business partners, or others; or (c) as we, in our sole discretion, believe is appropriate under exigent circumstances in response to a perceived threat to the personal safety, property, or rights of any person or organization.
In addition, since our database is a business asset, in the event we are reorganized or become part of another organization, you consent to the sale, assignment, or transfer of your personal information to a successor that acquires substantially all of our business assets, or to an affiliate, as applicable.